The Campaign

Who We Are

#MyImageMyChoice is an impact campaign by the producers of ANOTHER BODY. We aim to amplify survivor voices, and ensure that law and policy solutions are grounded in lived-experience. We want every young woman growing up online to know that they have agency over their image and digital identity.
Starting as a grassroots project, it has gone on to have an outsized impact, working with over 30 survivors as well as organisations including The White House, Bumble, World Economic Forum and survivor coalitions. We’re working to create a global shift in consciousness via:
Awareness: overturning the shaming and silencing survivors face and sparking a global conversation. 
Legislation: campaigning for the right legislation to address this issue, and working to #BlockMrDeepfakes and the 3000 sites dedicated to intimate image abuse
Education: ensuring the new generation of students schools understand digital consent, and survivors get support. 
#MyImageMyChoice is proud to partner with Synthesia, the world’s largest AI video generation platform, to safely bring anonymous stories to life with our AI avatars. Synthesia believes in the good that AI has to offer, all content uploaded to the site is consensual. The problem doesn’t lie with technology, but how we use it.
We would love for organizations to join our coalition, please reach out to!

Impact to Date

Huge grassroots support: We have built coalitions of survivors and advocates, including a network ambassadors on college campuses, and created petitions gaining 100k+ signatures, some of the most signed on

Major press coverage across the globe: We have put out stories with NPR, ABC, BBC, The Guardian, Vogue and many others, driving this issue up the cultural agenda.

Tangible policy change: Our testimonies were crucial to landmark reports by partners including the White House and UK Law Commission, whose report will become UK law.

Viral Digital Content: we produced content including videos with GIBI ASMR (700k+ views) and NOW THIS (150k+ impressions) and mini-campaigns with Time’s Up UK.

Expertise and relationships: we built trusted relationships with key stakeholders, and been invited to be Advisors to the World Economic Forum and others.

Upcoming Events

International Documentary Association Panel “Ethics, Anonymity & Deepfakes: A conversation” — Online, October 19
“Turning the Tables with AI Fakery” Panel with Director Sophie Compton and Lisa Zycherman, Deputy Legal Director at Reporters Committee for Freedom of the Press — Double Exposure Film Festival’s Symposium, Washington DC, November 2
Screening in UK parliament with Jess Phillips MP — UK Parliament, January, Date TBC
Virtual Summit on Deepfakes — Virtual, January, Date TBC