The Issue

#MyImageMyChoice is a cultural movement tackling intimate image abuse from the creators of the documentary ANOTHER BODY.

Intimate image abuse can have devastating, even life-threatening, impacts. But governments and tech platforms aren’t doing anything to address it. Intimate image abuse websites, based on violating consent, have become thriving online businesses. Companies like Google, Visa, Verizon are enabling and profiting off this abuse, and normalizing misogyny.

We are campaigning for governments and tech companies to #BlockMrDeepfakes and the 3000+ sites dedicated to online gendered abuse.

Our Work To Date

#MyImageMyChoice aims to amplify survivor voices and advocacy for change. Starting as a grassroots project, #MyImageMyChoice has gone on to have an outsized impact, working with over 30 survivors, grassroots groups, as well as governments, companies and international NGOs such as The White House and Bumble.

Grassroots organizing.

We have built coalitions of survivors and advocates, including a network of ambassadors on college campuses, petitions gaining 100k+ signatures and viral digital content.

Awareness Raising

Content we helped create includes a video with GIBI ASMR that reached 700k+ views, a video with NowThis that received 150k+ impressions across all platforms, and a video with Alkiiwii that reached over 2.5 million users and gained 200k likes. We co-hosted the world’s first virtual summit on deepfake abuse, collaborating with 30+ speakers as well as 40 partners & supporters, and drawing 1500+ attendees.

#MyImageMyChoice co-founders were invited to speak on a panel at Adobe’s Content Authenticity Initiative Symposium hosted by the Stanford Data Lab; at the Mozilla Festival about the ways philanthropy can intervene to stop online sexual violence; at an event hosted by Control AI to inform parents about the dangers of deepfake technology, among others.

Tangible policy change

Testimonies from our survival coalition have been crucial to landmark reports by The White House, UK Law Commission, and others. We have been invited to be Advisors to the World Economic Forum and participate in roundtables at The White House, UK Parliament and others.  

The White House told us the film specifically galvanized Kamala Harris’ work on this issue, directly contributing to the inclusion of a section on deepfake abuse in the president’s historic AI Executive Order. In recognition of this, the White House invited the film team and participants Taylor and Gibi to attend its signing in October 2023. We developed a landmark dossier of research that has been crucial to many US policymakers’ work on this issue. 

#MyImageMyChoice testimonies also contributed to UK Law Commission reports, and subsequent policy change through the UK’s landmark Online Safety Bill, which includes the criminalization of non-consensual sharing of deepfake intimate images. We hosted a screening in the UK Parliament with MP Jess Phillips in January 2024, using the film to support efforts to ensure that protections against deepfakes outlined in the Online Safety Bill are effectively implemented. The UK Parliament has since announced plans to criminalize the very creation of deepfake abuse, regardless of intent to distribute.

The Facts

Download our landmark research dossier into the Landscape of Deepfake Abuse here.

Survivor stories

The issue of deepfake sexual abuse is growing exponentially, it has risen by 3000% since 2019. We created a film and a cultural movement to combat this. 

#MyImageMyChoice is a cultural movement changing laws and culture around deepfake sexual abuse, from the creators of the documentary ANOTHER BODY. 

 

ANOTHER BODY is a SXSW winning and Emmy nominated documentary that follows a US college student’s quest for justice after she finds deepfake pornography of her online. 

 

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